Our interim CMO Simon Sundberg explains how SUMMETIX helps consulting firms win more deals – faster.
“Win more consulting deals” sounds like a bold claim – but I believe it is accurate. Here is why:
During my time working in client advisory roles, we mainly won projects based on:
- Clients being confident we could give them new perspectives (or validate their existing hypothesis)
- Ability to execute – that insights could be provided within a desired time frame
- Perceived value for money – that would turn into actual value for the client after project delivery
- Relationship strength – often, the business was with clients that knew us well – and had bought other products and services from us.
Fresh Content
To win a deal, we shared an insight about the client’s business – or the client’s customers – that the client did not know already. Such insights built confidence that we could provide deeper insights if the client chose us.
Crafting something fresh to share with the client could be a time consuming and costly exercise. Often this included a combination of field studies, interviews, and desktop research. However, if we did not invest in this we would likely not secure the deal.
Game Changer
SUMMETIX is a game changer for this type of work. Thanks to our proprietary algorithm you can process massive amounts of text-based data. Also, the tool doesn’t require you to specify research questions. The tool autonomously cluster and visualise patterns and trends, giving you a quick view of what is going on.
From a data set you chose, SUMMETIX provides insights faster than traditional methods, and at a much lower cost. The insights could be used directly with the client, or to inform your traditional research efforts to make these more impactful.
Including SUMMETIX as part of your pre-sales process helps you spend less time on preparation, and more time engaging with clients.
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