Understand feedback and pick up on consumer trends much earlier than today. SUMMETIX can make consumer intelligence become a relevant part of your product lifecycle management.
SUMMETIX helped a client detect critical product issues in a premium consumer product six months earlier compared to the client’s usual internal approach.
No matter whether your business is Fast-Moving Consumer Goods, or cyclical offerings, SUMMETIX helps you understand your business, customers, and industry faster than what is possible today.
Traditional market research is both slow and often biased. What was actually said may even get moderated by the time the insights reach the decision makers. SUMMETIX lets the data speak for itself.
By clustering similar language, without researcher bias, patterns and issues are uncovered earlier compared to current analytical methods.
Through shortening the time between data, insights, and action – you are put firmly in control of your decisions. In an FMCG environment, it means you can pick up on consumer trends much earlier and act faster.
The tool can be used on both internal and external data sources. It can also give you a dashboard view how customers are experiencing your competitors.
Complete the form to gain a perspective on the SUMMETIX platform. We will demonstrate how SUMMETIX can be utilized to enhance and innovate your Customer and Product Experiences throughout your organization.
